Here Today
Sometimes, it feels like retail shops are here today and gone tomorrow. It happens all the time. It is unfortunate. Owners have to start with a good plan, then create a great brand focused on customers, offer a unique selling Read More …
Category: retail
Not Monday
When Monday is a holiday and the banks are closed, schools are closed and traffic is light because all of the Government offices are…closed – it may take some time to remember that it only seems like Monday, but it Read More …
Healthy and Delicious
We try oh, we try to make meals and to buy snacks that are both healthy and delicious, but honestly, it’s hit or miss. We love french fries, burgers – or the Philly alternative – The Cheesesteak. We enjoy cookies, Read More …
A or B
Many companies set up comparisons in their marketing campaigns. If you are “in” the industry you know this as A (or) B testing. If you were around in the 80s you may remember the Pepsi challenge that made subjects try Read More …
Coloring Books
Ok, I admit. I am not sure what the big deal is with adult coloring books. By adult, you know that I mean for people over 18 and not for toddlers – certainly not the other meaning you may be Read More …
Convenience
It is nearly, nearly always true that you pay more for convenience…In general – this is the market acting and working as it should. Things that are available to you where you want them, the moment you want them and Read More …
Why Not?
So today I heard someone at the store say, “Why not? It’s on sale and Christmas is coming soon…I was going to buy this but didn’t know it was only $20! That’s a great deal.” I totally understand. That is probably Read More …
Holiday Sale
It’s kinda nice to find a holiday sale…but what holiday doesn’t have a sale? Well, it just depends on what you want. If it’s sheets, electronics, large household appliances, or buns for hot dogs, you can probably find them on Read More …
Impulse Buying
Earlier this week I alluded to impulse buying and school supplies. I assure you, I can be quite worse than that. School supplies are typically small in size and they are consumable…in theory anyway…I’ve seen that erasers can last several Read More …
If You Like
If you like this, you might like that. It is all about the next visit and they hope they can enjoy your return. From demographics, trends and prior purchases, retailers can tell a lot about you without even really “knowing” Read More …