Cover Feature
Just received one of my favorite catalogs in the mail today. They always entice me to look; it’s fashion, with an artist’s twist and they have a seasonal cover feature which is most often jewelry. Oh, orange. It is summer Read More …
Category: branding
Instant Recovery
Give your staff, your entire team, the ability to achieve instant recovery of a customer or a client. On the spot discounts, promotional offers on their next purchase, free or replacement items are essential. I am not suggesting that you Read More …
Working Dads
I just spent the better part of the day with four of the great dads in our lives: my dad, my husband and two brothers-in-law. Sure. They all work. Who doesn’t know at least a few working dads? I am Read More …
Summer Already
Since we took nearly two weeks off in late May into early June, I’ve been thinking that it was summer already…but still only the early days, right? Compound it with a few reasons that would fall in line with anyone Read More …
The Paper
I have never liked reading the paper, but I did because you know, it was the news and the only way you could get it. On paper. Once a day. Sure there were highlights you got on the nightly news. Read More …
Sleepless in NY
Seattle doesn’t have anything on being sleepless in NY. Maybe it was the double espresso mocha latte at 5pm. Maybe it was the third iced tea at dinner. (I really missed iced tea in Ireland and Paris.) Maybe it’s getting Read More …
Forget Everyone
Forget everyone in your goal to appeal to customers in a marketing or promotional pitch. Focus on one group, demographic or customer type. Then, make several pitches to attract who you want for the right reasons. This photographer, they’re casting Read More …
Why or Y?
What has this world become of texting and abbreviations that are further degrading our ability to spell. Why or Y? What is right? I am of the generation, that says “why”. Even more so – happy am I to report Read More …
Who or What
Auto correct. I could just leave it at that, but I won’t. Auto correct, on both platforms: Microsoft and Apple are really bad. They fix things that just don’t need to be fixed. One of them is the context of Read More …
Party Overload
One could argue that there is a potential for having too many parties or celebrations in which to participate. Don’t get me wrong, parties are great. They drive a lot of industry, from bakeries, to DJs and restaurants to theme Read More …