Forget everyone in your goal to appeal to customers in a marketing or promotional pitch. Focus on one group, demographic or customer type. Then, make several pitches to attract who you want for the right reasons. This photographer, they’re casting Read More …
What has this world become of texting and abbreviations that are further degrading our ability to spell. Why or Y? What is right? I am of the generation, that says “why”. Even more so – happy am I to report Read More …
Auto correct. I could just leave it at that, but I won’t. Auto correct, on both platforms: Microsoft and Apple are really bad. They fix things that just don’t need to be fixed. One of them is the context of Read More …
One could argue that there is a potential for having too many parties or celebrations in which to participate. Don’t get me wrong, parties are great. They drive a lot of industry, from bakeries, to DJs and restaurants to theme Read More …
Alll month we’ve been seeing information about celebrating grads and dads. I say it this particular way as we are knee deep in the “grad” portion of the month, but are quickly closing in on dads. What are the gifts Read More …
Given the week we are having in our family, there is a lot happening…pure emotion would understate the situation. Graduation celebrations, move up ceremonies, new schools to consider attending, leaving one we’ve known for 11+ years, catch up work from Read More …
When it comes down to performance there are definitely benefits to having both types of people on your team, however, you just have to understand why you need both or one vs. the other. In other words, having professionals vs. Read More …
I think that is it pretty universal that chocolate means happiness to everyone. (Except, that is, for the few – and I do actually know one person – who are allergic to it. Even for her, I think she is Read More …
If I were in the business of marketing for assisting tourists plan their trip, I would be able to give them some advice, on what NOT to do. I am not talking about the essential 10 Things never to do Read More …
I guess it rings true that pizza Friday is universal… The Brazilian guy on the tour bus said that Pizza Pino was fantastique… (Yes, a tour bus – we only have 3 days and ranging from 10 to 86 we Read More …