How Old
Things can be old….and then they can be OLD. How old something or someone is, is completely relative. How old is this cheese? (Aged for four months.) How old is this car? (14 years…but it runs and passes inspection every Read More …
Category: branding
Tourist Traps
Who learned from who when designing tourist traps? You know, the gift shop at the end of the ride or the tour through the haunted mansion, or even the “not haunted” castle…consider, too the overpriced snacks you MUST have – Read More …
Go Back
Can you actually go back to a place you have never been? If you consider a brand, that has multiple locations, and they all look the same no matter what city or town, then yes. But… that is not exactly Read More …
Promote You
When you run your own show, you can always promote you, your successes and shout it out to the world – you just have to do it. Walgreens supported the very first “Red Nose Day” on Thursday May 21 – Read More …
Memory Triggers
Nothing is better than a rose, or a perfume, or that perfect blend of salt, garlic and simmering dinner – to create happy, romantic, nostalgic, family, joyful memory triggers. I’ve had a few this week. Just one subtle scent is Read More …
How Gullible
How gullible are you? Do you believe the sales person who says that the golf outing is just a little bit farther down the road… and 35 minutes later, you think you are about to drive off the edge of Read More …
Retail Parking
Retail parking is the bane of many retailer’s existence. Too few spaces. No customers. Zoning requires 10 spaces, you have room for just 9… Can you get a variance? Should you try for it, or maybe if you just squeeze Read More …
Oh, You Kids!
Don’t / didn’t you hate it when someone calls / called you a kid? I know I did…and I was the oldest, so I was always edging my way into the adult conversation. But invariably I would say or do Read More …
The Only Thing Missing
I was looking for the best restaurant to go eat crepes. Or even to have crepes… I believe, if there’s a restaurant promoting that they make them, they’d better damn well be good… Voila! I found two spots not too Read More …
Last Call
While it is still far from last call in Philadelphia (12:30Am as I am finally getting to write this tonight) the legal bar closing time is changing. Soon it will be 4AM. Some already have approval to stay open that Read More …