Take the time to build your brand in the image you want to create.
It won’t happen overnight; you don’t end up where Dunkin Donuts is with their cups, napkins, boxes, menus and signs all in their image – heck, even their straw wrappers AND straws are branded – right down to the orange and pink stripe.
This effort takes time, creativity, patience and money.
It is worth it when the brand pulls all together and is instantly recognizable. Why else would kids (and adults) get dressed up in khaki pants and a red shirt as a Target employee – everyone knows who they are supposed to be.
What do you want your brand to be and to represent? How do people – customers and potential customers – know that your service or product is offered by your company, your brand? Are you (is your brand) distinctive enough to stand out among the rest?
You should take the time to do it right – as right as it can be – the first time. After you spend a few years with the brand it will be harder and more expensive to change it.
~ Dawn aka Hat Girl