Which Brand Is Yours?
Which brand is yours? Here’s a little story about Mercedes vs. BMW and which brand is “mine”. Growing up in a middle class family, one of my mom’s dreams was to some day drive a Mercedes. She was the first Read More …
Category: branding
Names Matter
Names matter… not just for people, but when you are building a brand. Depending on what you will sell, either product or service, the name does matter. If a bank was called “Bob’s Bank” would you put your money there? Read More …
Building a Brand is Hard Work
Building a brand is hard work. No one ever said it was going to be easy. You have to create EVERYTHING – the logo, the image, the product or service you will offer, the culture, (create and/or) oversee the advertising Read More …
What Does Your Brand Mean Today
What does your brand mean today? All of you who don’t own a company, don’t think you’ve gotten out of this one, you still have a brand. It is YOU – your brand is what you stand for in relation Read More …
Plan or Spontaneous?
Do you plan out everything or are you spontaneous? When you plan and everything turns out on time, on budget just as you want it to be, that is incredible. All the up front work – setting goals and working Read More …
Buy local
I do try to “buy local” – I want to support the local community, restaurants, farms and shops. Not just because it is convenient or they have the best price (they often don’t), but because I like to get to Read More …
Permission to do what you like
I give you – yes you – permission to do what you like…but should you really need my permission – or anyone’s for that matter? Do. What. You. Like. Several years ago, my husband finally decided that he was going Read More …
Do you share your experience
Do you share your experience with someone who is learning the ropes? Are you a willing participant in conversations in the industry that will help others achieve success by standing on your shoulders? With the wide variety of markets and Read More …
Reinventing your brand
You have the power to reinvent your brand. If you are working in a company or running a company, you have the power to reinvent what you want to be. After years of doing the same thing, offering the same Read More …
Does it have to be this OR that?
Does it always have to be this or that? (No, I am not talking about that Seinfeld episode with Jerry and Elaine who wanted both “this AND that”…) but you get the idea. Cassette tapes won over 8 Track VHS Read More …