Uniform Marketing
Can you guess what this will be about? Do you think it has to do with being the same and confirming to the rest of the brands around you? No… it doesn’t. This is truly about uniform marketing or in Read More …
Category: branding
Plastic Packaging
Rather than keep you in suspense from yesterday’s post and the “tease” about plastic for your packaging, I thought I would resolve that “thought” today. So, today’s post is about something that is more than annoying, especially for parents of Read More …
Print is Cheap
Years have past since printed marketing was oppressively expensive. While there are still expenses associated with any of your printing needs, overall, print is cheap and totally worth the effort if you use it the right way. Let’s take packaging Read More …
Inconsistently Good and Bad
How is it possible to not be one of these: good all the time or bad all the time? Somehow, there are retailers and service providers that are simply inconsistently good and bad depending on the day (or quite likely, Read More …
E-mail Overload
During the weeks and days leading up to the holiday, promotions, discounts and offers were a welcome sight in my e-mail inbox. Today, however, getting over 75 e-mails promoting overstock, winter clearance, healthy new you and post-holiday dining out specials Read More …
Does the Day Matter?
When we are fortunate enough to have holidays that break up the week, the ensuing days off affect the “normal” activities in many of our lives. So – while today is indeed Friday, does the day matter when you’ve had Read More …
Open or Not
Many small businesses have to make a careful decision on whether it is worth it to be open or not, on a holiday. Will the day’s sales be worth it to offset staff, cost of (perishable) goods, utilities as well Read More …
Resolutions
Maybe this is a year to do something differently? Do you make resolutions? Maybe, just one? Or, none at all? My daughter asked if I was making a New Year “revolution” this year – so…. After I corrected her (laughing Read More …
In The Window
We took the kids to NYC for some fun after Christmas and spent some time looking at the amazing windows on 5th Avenue. Even though it was a great holiday, I thought this would ease the inevitable let down after Read More …
Embarking on a New Venture
With the new year just about upon us, many will be embarking on a new venture. Plan Discuss with your team Budget Review all of your options Outline a schedule Execute Celebrate In reality, far more complicated than that… but Read More …