Resolutions
Maybe this is a year to do something differently? Do you make resolutions? Maybe, just one? Or, none at all? My daughter asked if I was making a New Year “revolution” this year – so…. After I corrected her (laughing Read More …
Category: branding
In The Window
We took the kids to NYC for some fun after Christmas and spent some time looking at the amazing windows on 5th Avenue. Even though it was a great holiday, I thought this would ease the inevitable let down after Read More …
Embarking on a New Venture
With the new year just about upon us, many will be embarking on a new venture. Plan Discuss with your team Budget Review all of your options Outline a schedule Execute Celebrate In reality, far more complicated than that… but Read More …
Robot Script
I am certain that companies create standard customer service scripts to represent the “right” messaging to their customers – in any event, or situation, What they did not intend, is for them to sound like it was a pre-recorded robot Read More …
Healthier Is Not Better
They do so well at the marketing for the new lines of all natural products, but much of the time, healthier is not better. While I truly admire the brands like Burt’s Bees, Tom’s of Maine and Kiss My Face… Read More …
Make Me An Offer
Don’t you dare make me an offer that I must refuse AFTER I’ve already spent the money, upgraded shipping and received my packages. Unless you can make someone else an offer that they won’t refuse… If your customers planned ahead, Read More …
Can You Go Back
Can you go back: To a restaurant you loved on a date or your anniversary? (Ah, that Caesar salad from Lilly’s on the Canal or the French Silk Pie from Magnolia Cafe – alas, the latter is no longer open.) Read More …
Epitome
This is it people, the epitome of honoring your brand. Watch it and enjoy… http://roastery.starbucks.com/#home ~ Dawn aka Hat Girl
The Mystery
Oh, the utter joy and the mystery of what is in the chocolate box. I was the lucky recipient of this gift from a supplier today, wrapped in pretty shiny paper and a ribbon – the tell-tale shape of the Read More …
A Pair or a Match?
Who ever invented the totally appropriate – and available to buy – mismatched socks is genius. Is it just a pair or a match if they are the same? Not any more. Thank you, say parents everywhere… and to the Read More …