Healthier Is Not Better
They do so well at the marketing for the new lines of all natural products, but much of the time, healthier is not better. While I truly admire the brands like Burt’s Bees, Tom’s of Maine and Kiss My Face… Read More …
Category: branding
Make Me An Offer
Don’t you dare make me an offer that I must refuse AFTER I’ve already spent the money, upgraded shipping and received my packages. Unless you can make someone else an offer that they won’t refuse… If your customers planned ahead, Read More …
Can You Go Back
Can you go back: To a restaurant you loved on a date or your anniversary? (Ah, that Caesar salad from Lilly’s on the Canal or the French Silk Pie from Magnolia Cafe – alas, the latter is no longer open.) Read More …
Epitome
This is it people, the epitome of honoring your brand. Watch it and enjoy… http://roastery.starbucks.com/#home ~ Dawn aka Hat Girl
The Mystery
Oh, the utter joy and the mystery of what is in the chocolate box. I was the lucky recipient of this gift from a supplier today, wrapped in pretty shiny paper and a ribbon – the tell-tale shape of the Read More …
A Pair or a Match?
Who ever invented the totally appropriate – and available to buy – mismatched socks is genius. Is it just a pair or a match if they are the same? Not any more. Thank you, say parents everywhere… and to the Read More …
Proper Names
When promoting your business or your products, please use the correct and proper names. Christmas Trees. The word you were trying to write was Christmas. That other word… isn’t a word. Oh, and I get it, signs used to be Read More …
Naming Products
Naming products to sell more during a specific season is a good idea. I used to do this all the time in beverage and snack category management. If we named Peppermint Mocha (for example) something else like Mocha Chill we Read More …
Don’t Blow It
An entire year of planning for the big fashion show, complete with new products, new marketing materials, tons of ad space and media hype. Stars in the show. Big. Huge. Bigger than ever before… With everything you have invested, don’t Read More …
Enticing Enough?
Let’s talk dirty here for a minute. Who cares about the warranty? Is it enticing enough for me to want to initiate the program on the enclosed CD ROM and/or fill out paperwork? Is there a reason I should visit Read More …