Same Old, Same Old
If you haven’t heard, LEDs are all the rage. As a former lighting designer, I have to let you in on a little secret – it is not new technology – it is just newly available to mainstream buyers. What Read More …
Category: branding
Full Service
There are certain things that you come to think of when it comes to service provided…having someone do the “unexpected” is what can be called full service. That means (at least in this case), that the appliance is delivered, installed, Read More …
Every Cranny and Nook
You may not realize how very pervasive holiday decorations are until they’re gone. They fill every cranny and nook, creating the aura of a fairytale. It’s only after you take them down that the starkness of “nothing” becomes the reality Read More …
Uniform Marketing
Can you guess what this will be about? Do you think it has to do with being the same and confirming to the rest of the brands around you? No… it doesn’t. This is truly about uniform marketing or in Read More …
Plastic Packaging
Rather than keep you in suspense from yesterday’s post and the “tease” about plastic for your packaging, I thought I would resolve that “thought” today. So, today’s post is about something that is more than annoying, especially for parents of Read More …
Print is Cheap
Years have past since printed marketing was oppressively expensive. While there are still expenses associated with any of your printing needs, overall, print is cheap and totally worth the effort if you use it the right way. Let’s take packaging Read More …
Inconsistently Good and Bad
How is it possible to not be one of these: good all the time or bad all the time? Somehow, there are retailers and service providers that are simply inconsistently good and bad depending on the day (or quite likely, Read More …
E-mail Overload
During the weeks and days leading up to the holiday, promotions, discounts and offers were a welcome sight in my e-mail inbox. Today, however, getting over 75 e-mails promoting overstock, winter clearance, healthy new you and post-holiday dining out specials Read More …
Does the Day Matter?
When we are fortunate enough to have holidays that break up the week, the ensuing days off affect the “normal” activities in many of our lives. So – while today is indeed Friday, does the day matter when you’ve had Read More …
Open or Not
Many small businesses have to make a careful decision on whether it is worth it to be open or not, on a holiday. Will the day’s sales be worth it to offset staff, cost of (perishable) goods, utilities as well Read More …