Safer Ways To Pay
It used to be everything was paid in cash, but then that wasn’t safe; for the customer or the retailer. Then, we had checks; but that became unsafe for retailers. Credit cards became the way to pay…but at a cost. Read More …
Category: branding
Paying More
If you really want something unusual, or better service, or even faster, more accurate service, do you mind paying more? Probably not. Better, faster and more accurate are valuable to you. They’re valuable to many… What about paying the same thing, Read More …
New To Me
When something is new to me, I want to be able to go to a place where the experts are there to help me. Take, for example, the sporting goods store for the latest sport your kids have decided to Read More …
Auto Fill
Auto fill or auto ship…which one is better? One is someone else’s interpretation of what you’re thinking, or a computer algorithm, and may or may not be what you really want, let alone what you need. One is something you Read More …
Skewed Results
No, I am not talking about marketing spin on the (*very real!) numbers for your business – which is a lot of fun by the way…we can talk about this another time. Today, I am talking about sharing an Amazon Read More …
The Filter Bubble
Many marketers will tell you that paid search can be expensive but it is better because it is targeted. Clearly, targeting is better than random advertising – rarely is “random” better when you already know who your audience is; the Read More …
Paying The Rent
in most cases, it isn’t a true labor of love. There are things you have to do in order to have the funds for things you need, including things like food, utilities and paying the rent (so to speak.) If Read More …
Maybe You’ll Like This
An interesting world this industry called publishing…in particular, the tagging of books listed as “Maybe you’ll like this…” simply because you’ve purchased this other book. Earlier this year, Harper Lee’s long lost Go Set A Watchman was all the buzz. Read More …
Gift Cards Galore
I don’t know if I am happy and excited or frustrated and sad – but my desk is covered in gift cards galore…all from stores with whom I have preferred status and can buy them in bulk at a savings. Read More …
Private Sale
It used to be something very special – to be invited to a private sale – but now, that could mean you and every other person in their e-mail database are invited. Or, everyone with the retail store’s credit card Read More …