I don’t mean shoes for change, as in the cost, such as fifty cents, but really more about shoes and shoe companies that change peoples lives.
I just ordered a couple of pairs of Tom’s and while they are super comfortable and I purchased them to “back fill” my old ballet slippers (I finally had to retire those old ones), I chose them because the company really does a lot to generate brand loyalty or at least to encourage it.
I’ll sum up:
- Share this sticker – proudly display it.
- Host a “style your sole” party.
- Screen their documentary.
- Go barefoot for one day.
- Share your story online.
and not mentioned, but in my case, buy them for my kids who will definitely be brand loyal…and then, I will blog about it – like tonight.
I am not sure that people really love the shoes more than any others, but people wear them.
They like the “one for one” idea (which is printed inside my shoe, I never noticed this before.) Plus, I bought them on sale, like nearly half price, since they were last year’s style – ballet slipper design doesn’t change much year over year, and they will still make and give a pair to someone else because of my purchase. I like that. Others do, too.
I would think that they could make these shoes for change, as in just a handful of quarters (maybe between $5 and $10 and I think I’m being generous) but that isn’t the point, now is it? The reality is that they can build a brand, make shoes, change people’s lives and still sell them half off to people through a close out sale. That’s quite a skill.
~ Dawn aka Hat Girl