The Original
Thanks to education, sadly based on trademark infringement law, whenever I see a sign that says “We are the original.”, I say a quiet little prayer for the company. It is a defensive move and companies think that it is Read More …
Category: branding
Top Ten
Today, I sat in a marketing seminar that sounded awfully familiar to me…maybe it was not to everyone in the room. I am guessing, however, that even if you are not a marketing guru these top ten phrases will probably Read More …
It Can’t Be Easy
I do believe that you should be consistent and clever in your branding but that doesn’t mean it can’t be easy. Simple Replicate-able Easily understood Memorable Distinctive Colorful Consistent Brands should be unique and able to be shared with your Read More …
Hit or Miss
Sometimes, it is just a random hit or miss with paid, even very targeted online, advertising. All of those companies who planned and pre-set their content marketing for weather related channels this weekend, especially along the east coast, are getting Read More …
The Children’s Channel
Many of you, my peers and even younger, will think hmmm. The Children’s Channel. That’s PBS right??? Sure. It is (or it was when I was a kid.) Now it is YouTube, after Disney or Nickelodeon. My youngest watched PBS Read More …
Customer Supplied
For a while now, we have been in the age of the customer supplied materials and information. From shopping bags to product images and from item descriptions to performance ratings – retailers and service providers alike need to decide – Read More …
Change in Perspective
Set in your ways? Young and impressionable? Open minded? Any of these still allow for a change in perspective. If we are unwilling, unable or uncompromising – we can’t grow. If we are too willing, able or compromising – we Read More …
Shoes For Change
I don’t mean shoes for change, as in the cost, such as fifty cents, but really more about shoes and shoe companies that change peoples lives. I just ordered a couple of pairs of Tom’s and while they are super Read More …
Worthy
Supporting a local charity, or a youth sports organization is definitely a worthy cause. Spending my Friday evening or Saturday morning; however, working at the snack stand isn’t quite my idea of valuable… Our group requires a $50 snack stand Read More …
Safer Ways To Pay
It used to be everything was paid in cash, but then that wasn’t safe; for the customer or the retailer. Then, we had checks; but that became unsafe for retailers. Credit cards became the way to pay…but at a cost. Read More …