Set in your ways? Young and impressionable? Open minded? Any of these still allow for a change in perspective. If we are unwilling, unable or uncompromising – we can’t grow. If we are too willing, able or compromising – we Read More …
I don’t mean shoes for change, as in the cost, such as fifty cents, but really more about shoes and shoe companies that change peoples lives. I just ordered a couple of pairs of Tom’s and while they are super Read More …
Supporting a local charity, or a youth sports organization is definitely a worthy cause. Spending my Friday evening or Saturday morning; however, working at the snack stand isn’t quite my idea of valuable… Our group requires a $50 snack stand Read More …
It used to be everything was paid in cash, but then that wasn’t safe; for the customer or the retailer. Then, we had checks; but that became unsafe for retailers. Credit cards became the way to pay…but at a cost. Read More …
If you really want something unusual, or better service, or even faster, more accurate service, do you mind paying more? Probably not. Better, faster and more accurate are valuable to you. They’re valuable to many… What about paying the same thing, Read More …
When something is new to me, I want to be able to go to a place where the experts are there to help me. Take, for example, the sporting goods store for the latest sport your kids have decided to Read More …
Auto fill or auto ship…which one is better? One is someone else’s interpretation of what you’re thinking, or a computer algorithm, and may or may not be what you really want, let alone what you need. One is something you Read More …
No, I am not talking about marketing spin on the (*very real!) numbers for your business – which is a lot of fun by the way…we can talk about this another time. Today, I am talking about sharing an Amazon Read More …
Many marketers will tell you that paid search can be expensive but it is better because it is targeted. Clearly, targeting is better than random advertising – rarely is “random” better when you already know who your audience is; the Read More …
in most cases, it isn’t a true labor of love. There are things you have to do in order to have the funds for things you need, including things like food, utilities and paying the rent (so to speak.) If Read More …