Why Coke?
It seems to me that there is a brand attack going on and I have to ask, why Coke? (and why now?) I have seen the “what happens to your body within 60 minutes of drinking a twelve ounce can Read More …
Category: branding
Never Closed
Most convenience stores are never closed. They are almost always open 24 hours a day. An original leader in the industry is 7-Eleven – in fact their name shared the hours they operated. They were the first to sell grocery Read More …
Free Game
Up for a round of golf? How about mini golf? Is it true that every where you play offers you – the winner (even if you are the highest scoring player) – a free game if you get a hole Read More …
Just Different
Had a conversation today about beach towns. This one verses that one. In reality, this is not better, and yet not worse than there either; just different. Beaches from east to west and north to south are all similar – Read More …
Surfer Mentality
Do you have a surfer mentality? Just want to hang loose? Cowabunga dude? Nothing matters but the waves. The waves matter…not retail hours. That is for sure. I am not sure that they even care if you buy something or Read More …
Meaningful Messages
All of the info on billboards I’ve shared is really meaningless if the information is bland, irrelevant or doesn’t connect with the intended audience. That being said, it is rather difficult to create meaningful messages on a flat surface, 14′ Read More …
Floating Billboard
There is a first time for everything, right? Well, today is the first time I’ve ever seen this. Since I started the week with roadside observations, which lead to billboards in some way or another… I figured I’d share something Read More …
Be Here Now
My husband used to tell me about one of his employer’s policies about being present, not about being on time or meeting deadlines. This isn’t exactly this phrase, but it was essentially that all staffers should “be here now”. Phones Read More …
What Do You Hear?
When you listen to all the noise, all the messages, all the marketing that is around you…What do you hear? Are you only listening to the shout outs from the brands you frequent? From the big box retailer, the car Read More …
Seen But Not Heard
When I was a kid, my dad used to talk about an age old phrase (a saying, if you will) – it wasn’t his saying – but I do remember it clearly: “Children should be seen but not heard.” He Read More …