Seen On The Road
When you travel outside of your normal route (which I happen to pronounce r-out vs. root) you should look around. Here are the things, seen on the road, as we have driven to and from the car dealer this week. Read More …
Category: branding
Bigger Is Better
Not too many would argue against the phrase “bigger is better” – right? In this case, as you may have been following, I’m talking about a car. An SUV if you will. So far, the Pathfinder is roomy enough for Read More …
Game Face
I guess I forgot to tell them to put on their game face when I took the 3 kids to test drive the car we have been waiting for all month. We love the color. We like the features. We Read More …
See Yourself
One of the best ways to represent your brand, your product and your services is to show your customers how they can believe in you. In other words, when you can see yourself in the situation, using the product, needing Read More …
Look Around
I’ve handled a few rebranding projects before. I know it takes a lot of focus and planning, not to mention time, effort and money. When you start the project, one of the things you absolutely must do is look around Read More …
Uniquely American?
Sunday drives are lovely, especially in the fall. The A/C is off, the windows are open. The leaves have started to change into yellows, oranges and reds. As we drive by motorcycles stopped at roadside stands, we are careful to Read More …
Not Good Enough
I am apparently not good enough for buying Gucci hand bags, which I just found out the other day. Not that I wanted a Gucci handbag, but just the same, maybe now I do. The story was told as a Read More …
One Size
Of course we know that one size does not fit all. This can apply to: hats (of course) schools education plans (Singapore Math may work for some but not all…especially the parents) communication (ever have to rephrase something to get Read More …
Littlest Surprises
Sometimes the littlest surprises are the nicest, and they make the biggest impression. The other day, it was pouring rain. I was running in and out of stores, looking for the right thing to wear to the wedding. The boutique Read More …
Sad Commercials
Many companies use empathy to appeal to your emotions in their marketing efforts. Their sad commercials pull at your heartstrings and make you want to support their mission, their fundraiser or their company; enticing you to buy their products or Read More …