I do believe that you should be consistent and clever in your branding but that doesn’t mean it can’t be easy.

• Simple
• Replicate-able
• Easily understood
• Memorable
• Distinctive
• Colorful
• Consistent

Brands should be unique and able to be shared with your clients, customers, patrons and guests – every time they visit you, think of your website, store front or the products and services you provide – and it doesn’t have to cost very much.

While I know that it can’t be easy to be creative and different, it isn’t impossible. This store, they just write their name on their take out bags, add colorful ribbon and tissue paper in the theme of their brand and voila – compliance with their brand along with all of those things mentioned above.

~ Dawn aka Hat Girl