Many companies use empathy to appeal to your emotions in their marketing efforts. Their sad commercials pull at your heartstrings and make you want to support their mission, their fundraiser or their company; enticing you to buy their products or use their services.

Comedienne Kathleen Madigan made us all laugh with her take on the the late night airings of that Sarah McLachlan commercial where she sings her song Angel… Come on, you know the one.

Yes, that one!

Anyway, Kathleen’s musing to her audience was that some how, the media buyer knew that she would be alone in a hotel room after drinking at least 1 or 2, or more (probably more) glasses of wine. Furthermore, that every time she sees it, or hears that song even, she has to call in and donate to save those little animals…

Today, I heard another one of the sad commercials, no, not Angel; instead it was Volkswagen essentially begging you to take home one of these unwanted VW automobiles. (I am still in the market for a new car…I might just have to give in.)

~ Dawn aka Hat Girl