Girls Rule
While it may actually mean “women” – the phrase is, girls rule. They really do. They can run companies, create a successful restaurant (with all women and one great guy), be kind, have a baby, write a book, be compassionate Read More …
Category: branding
The Saga Continues
Yes, the saga continues. We all have our stories, right? None more entertaining and yet frustrating than the experiences with customer service departments this week and last. Ok, maybe there are other age-old stories that entertain more than this, but Read More …
Fibbers
This may seem like it was inspired by something else I read recently, but I assure you, it wasn’t. And no, I am not one of those career fibbers who will say anything to get you to participate, to buy, Read More …
This Isn’t The Store You’re Looking For
I walked in the door today and thought…Dawn, this isn’t the store you’re looking for. Oops. Sorry, I just jumped right into it. Let me explain. Last night, as my husband and I were reviewing the successes of the week, Read More …
Maybe One
Businesses who long ago adopted an online shopping model vs. newly online have some amazing contrasts. Ok. Maybe one. The older, established online retailers may just have forgotten how to pick up the phone. I’m not sure how…but it has Read More …
Once A Year
Just once a year we are permitted to go a little crazy and shop more than we should. Since this frenzy is an entirely unpredictable amount of volume, retailers can have trouble forecasting. Demand Time for fulfillment; and, as mentioned Read More …
Re-Stocking
One of the hazards of Christmas impulse shopping and abandoned carts from Black Friday is re-stocking. Online, such is the case with Cyber Monday, this is not so much of a worry. It didn’t actually get pulled off the shelf Read More …
So Smooth
Many, many things are promoted as being so smooth as to encourage you to just sit back and enjoy them. Your man’s close-shaved face Cashmere Babies bottoms Your aunt’s cheek, offered for a kiss on family holidays Velvet dresses Long, Read More …
We Believe
We believe… the bell rings and you see it. Santa Clause Easter Bunny Tooth Fairy Great Pumpkin Did you hear the bell ring? What a brilliant marketing strategy that was. We believe what we want to believe. Santa came to Read More …
It Doesn’t Exist
Rather than not actually being for sale, it is worse when it doesn’t exist. So, get on it all you clever inventors, you entrepreneurs who have the brilliant ideas. There are things out there that we want to have in Read More …