There are many reasons and ways that you can enjoy going green. Today I saw one of the best examples I’ve seen in a while. These folks did it while having fun and being true to their brand.
It was at a local (and international) bank you probably know the brand, TD Bank.
Their tellers normally all wear green. Green tie, green blouse, green shirt, etc.
When they were called Commerce Bank, they wore red…that’s how long they’ve done this. I always thought it was simple but effective at brand building.
Today they had crazy hat day…in the bank. I saw elf hats, complete with ears, a crown with green and yellow pompoms and bells, and one gentleman teller who took the concept of going green all the way – complete with green beard glitter in addition to his festive Santa hat. How fun, simple and effective.
~ Dawn aka Hat Girl