Fair Exchange
What do you think is a fair exchange? trading something of equal value doing something for which you are paid what you both believe it is worth paying $20 for something that has an MSRP of $20 a one-for-one swap, Read More …
Category: branding
A Work Around
Good or bad, there is usually a work around…for something that went wrong. company policy security measures protocols data processing calculations adjusting inventory free item gift card exchange out of date or, even…a detour on the only road you know Read More …
The Yellow Pages
Synonymous with information for years, nay, generations – The Yellow Pages has come calling. I didn’t think that they did this anymore. I guess I just thought that companies just listed their business there as one more thing to do Read More …
On Screen
Everything that we need to know today is on screen. Or is it? When you go to the store and all they do is look at your digital profile – are they seeing you? They know your membership rewards. They Read More …
Used To Be…
I don’t know what they call it today, but it used to be… Plus Reward$ FanClub DollarDen PointsPerks Companies change their rewards programs and their discount offers all the time. Changing them keeps it fresh, fun and exciting… it also Read More …
Really You Don’t
When they say you don’t need something, no matter how inexpensive it is…it’s true. Really, you don’t. Inflatable beach chair. Nope. Matching hula hoops. Nope. Cloud shaped TP rack. Nope. Illuminated umbrella that looks like a light saber. Nope. Two Read More …
Pass It On
When you own a business and you earn savings that can’t be beat, do you pass it on? Do you share the savings with reduced retail pricing? Do you offer better products and services? Do you use this to build Read More …
Creative Names
When companies produce a product and they come up with creative names – it can make customers want to try new items. Pynk (a tarte berry ale from Yards Brewing) Unicorn Frappuccino (from Starbucks – or was it someone else, Read More …
Christmas in July
We used to order everything for Christmas in July – at the very latest – to be ready for the retail season. That doesn’t mean, however, that people around the country (the world?) should buy everything they need for the Read More …
Every Day is Garbage Day
At home, at least for a family, every day is garbage day (as in take out the trash to the bins.) Of course you don’t bring those bins out to the street every day. You have to wait for your Read More …