Remember It Well
Of course, I remember it well…that place where we went while we waited for the concert to start? It was last year; you don’t remember it? It was a brew pub. A craft brew pub. They make their own beer. Read More …
Category: branding
Chocolate and Blueberries
Some people might not think that chocolate and blueberries go together. At all. Some people may not think that they are even slightly related. Maybe, they have never tried them together. Maybe they are allergic to one or the other Read More …
Fresh Baked
At this time of season, there are people out there who totally believe that it is not good enough to just be fresh baked. Cookies that is. To clarify, they need to be made from scratch…if you think you are Read More …
At Any Given Time
At any given time, things can change; they might still be perfect…or less than that. Plans are always best laid out in advance, but while I do recommend project management processes, listing out tasks well in advance, even (when appropriate) Read More …
Peer Pressure
Whoever thought that peer pressure was over once you graduated from high school or even college, they were sadly mistaken. It happens in the workforce from your co-workers It happens from your adult friends. It even happens from your industry Read More …
Nothing To Do With Pirates
Just like Accounts Receivables (or AR as it is commonly abbreviated) – has nothing to do with pirates. At least, we hope it doesn’t. If your business is suffering from a cash shortage let’s hope that it is just the Read More …
It’s Not Fair
It’s not fair, but it is true. Whenever I go out and I order a Diet Coke, which is more rare these days than frequent, and it doesn’t taste right, I blame Coca Cola. They probably don’t have much to Read More …
Who Do You Trust
When it comes down to your information, who do you trust? Do they “like you like you… or just like you?” Why do they? Facebook – Associated apps ask you all the time if you want to sign up with Read More …
Not Called That
It takes a while, and sometimes, forever to convince customers that a business is not called that name anymore. It is even harder to convince them when the name they use was a brand they loved and often frequented. The Read More …
Customer Demand
How much does customer demand drive business? I think it entirely depends on the business – what they are doing – or their approach. Let’s take Apple for example. They drive the change. They innovate. They design new features. They Read More …