It’s Not Fair
It’s not fair, but it is true. Whenever I go out and I order a Diet Coke, which is more rare these days than frequent, and it doesn’t taste right, I blame Coca Cola. They probably don’t have much to Read More …
Category: branding
Who Do You Trust
When it comes down to your information, who do you trust? Do they “like you like you… or just like you?” Why do they? Facebook – Associated apps ask you all the time if you want to sign up with Read More …
Not Called That
It takes a while, and sometimes, forever to convince customers that a business is not called that name anymore. It is even harder to convince them when the name they use was a brand they loved and often frequented. The Read More …
Customer Demand
How much does customer demand drive business? I think it entirely depends on the business – what they are doing – or their approach. Let’s take Apple for example. They drive the change. They innovate. They design new features. They Read More …
Not Affiliated
It is enough to say “we are not affiliated with each other” to mean something? There is probably some kind of association and a halo effect…or a tarnished halo depending on the perspective and circumstances of the relationship. Much of Read More …
New Look For Fall
We all should get a new look for fall. Whether you add some deeper, richer tones to your wardrobe, make up or hair…take down the red white and blue summer door decs, add pumpkins and gourds and clean out the Read More …
2 Emoji
So, what is your verdict, as a brand do you think it is good 2 emoji or not? If you aren’t doing it, why not? The big brands are…and they probably have an entire team of people out there telling Read More …
In Your Vision
If you were ever to create a company, what do you see in your vision for it’s culture? Today, I experienced an overwhelmingly happy group of people in spite of a long line waiting…I was so happy to see and Read More …
I’ll Try It
Taking great pictures of even the strangest things often make people decide, “I’ll try it.” Or, maybe it is placement, in a photograph, staged as an advertisement that gets us there… Blue (berry) milk Acai Quinoa Mushrooms Pomegranate Cotton Candy Read More …
Go On Say It
Go on say it, it just sounds better doesn’t it? We use vocabulary words and phrases that mean the same thing but just sound so much better. Manicure or Spa Treatment? Special of the Day or Chef’s Tasting Menu? Seltzer Read More …