Fresh Baked
At this time of season, there are people out there who totally believe that it is not good enough to just be fresh baked. Cookies that is. To clarify, they need to be made from scratch…if you think you are Read More …
Category: branding
At Any Given Time
At any given time, things can change; they might still be perfect…or less than that. Plans are always best laid out in advance, but while I do recommend project management processes, listing out tasks well in advance, even (when appropriate) Read More …
Peer Pressure
Whoever thought that peer pressure was over once you graduated from high school or even college, they were sadly mistaken. It happens in the workforce from your co-workers It happens from your adult friends. It even happens from your industry Read More …
Nothing To Do With Pirates
Just like Accounts Receivables (or AR as it is commonly abbreviated) – has nothing to do with pirates. At least, we hope it doesn’t. If your business is suffering from a cash shortage let’s hope that it is just the Read More …
It’s Not Fair
It’s not fair, but it is true. Whenever I go out and I order a Diet Coke, which is more rare these days than frequent, and it doesn’t taste right, I blame Coca Cola. They probably don’t have much to Read More …
Who Do You Trust
When it comes down to your information, who do you trust? Do they “like you like you… or just like you?” Why do they? Facebook – Associated apps ask you all the time if you want to sign up with Read More …
Not Called That
It takes a while, and sometimes, forever to convince customers that a business is not called that name anymore. It is even harder to convince them when the name they use was a brand they loved and often frequented. The Read More …
Customer Demand
How much does customer demand drive business? I think it entirely depends on the business – what they are doing – or their approach. Let’s take Apple for example. They drive the change. They innovate. They design new features. They Read More …
Not Affiliated
It is enough to say “we are not affiliated with each other” to mean something? There is probably some kind of association and a halo effect…or a tarnished halo depending on the perspective and circumstances of the relationship. Much of Read More …
New Look For Fall
We all should get a new look for fall. Whether you add some deeper, richer tones to your wardrobe, make up or hair…take down the red white and blue summer door decs, add pumpkins and gourds and clean out the Read More …