In Search Of the Perfect
We can win or lose when we are constantly in search of the perfect… Jelly beans (of course,) the obvious choice, given the photo, but, what if that is all we have and we can’t find the right ones? Should Read More …
Category: branding
Short Pour
Adults all know and understand the short pour at the bar…so does the bartender and the owner of the bar or restaurant. Ok when it is half priced happy hour. Not ok when it is full priced, premium drinks. Knowing Read More …
Improve on the Founder
If you approach your business acquisition with a goal to improve on the founder you will be happy with your new business. Some people don’t want to step out and take the risk of starting their own business. Choosing a Read More …
Tough Transitions
Businesses, sometimes go through tough transitions…whether growing to fast, not growing quickly enough, or going through a sale of one of their business partners. Today, it was the last one of these on the list that could have been handled Read More …
Follow The Leader
Today was the last show of a 4-performance event at the middle school. Plays and theater, in general, remind me of Peter Pan and the fan favorite song “Follow The Leader” – once you hear it, you can’t get it Read More …
First Is Better
Being first is better if … You invent the new thing and keep market share for generations You create the product and then everyone calls it that forever (Q-tip, Kleenex, Coke, Earbuds) You’re the oldest (not that you have any Read More …
Marketing vs. Communications
There is a world of differences when you compare marketing vs. communications. Marketing is impacted by the quality of the communication, the messaging and what you want to say, vs. what is interpreted when you say it. Anyone can be Read More …
Commercial Philosophy
I am intrigued – just a bit – by the commercial philosophy by the different on demand channels. There is the single sponsor, single focused advertising model like ABC on demand. Showing the same commercial over and over and over Read More …
Negative Space
All around us is negative space – in the words of what people say, in the thoughts of your mind when you don’t focus on the positive, when you can’t even see what has been “written” on the wall. Strictly Read More …
Still In Love
Tomorrow, if you are still in love, you can stock up on sale items and save them for later. You know, for when you need a last minute “I love you” gift. A token, really. Just something simple and small Read More …