Concessions
Well. We all know that we make certain concessions in life. We accommodate the ones we love most. At least, we should – and we do, when we can… We pay for college. We co-sign loans. We buy bigger cars. Read More …
Category: art
See Yourself
One of the best ways to represent your brand, your product and your services is to show your customers how they can believe in you. In other words, when you can see yourself in the situation, using the product, needing Read More …
Look Around
I’ve handled a few rebranding projects before. I know it takes a lot of focus and planning, not to mention time, effort and money. When you start the project, one of the things you absolutely must do is look around Read More …
Uniquely American?
Sunday drives are lovely, especially in the fall. The A/C is off, the windows are open. The leaves have started to change into yellows, oranges and reds. As we drive by motorcycles stopped at roadside stands, we are careful to Read More …
One Size
Of course we know that one size does not fit all. This can apply to: hats (of course) schools education plans (Singapore Math may work for some but not all…especially the parents) communication (ever have to rephrase something to get Read More …
Littlest Surprises
Sometimes the littlest surprises are the nicest, and they make the biggest impression. The other day, it was pouring rain. I was running in and out of stores, looking for the right thing to wear to the wedding. The boutique Read More …
Connected
A weekend away in the woods can leave you feeling disconnected from work and demands of every day life at home. The normal hustle and bustle is gone. No internet. No “Hmm, what to make for dinner?” Nor wondering who Read More …
The Original
Thanks to education, sadly based on trademark infringement law, whenever I see a sign that says “We are the original.”, I say a quiet little prayer for the company. It is a defensive move and companies think that it is Read More …
It Can’t Be Easy
I do believe that you should be consistent and clever in your branding but that doesn’t mean it can’t be easy. Simple Replicate-able Easily understood Memorable Distinctive Colorful Consistent Brands should be unique and able to be shared with your Read More …
The Children’s Channel
Many of you, my peers and even younger, will think hmmm. The Children’s Channel. That’s PBS right??? Sure. It is (or it was when I was a kid.) Now it is YouTube, after Disney or Nickelodeon. My youngest watched PBS Read More …