A Couple Days
A couple days ago, the cook at the restaurant was at the end of his day and the end of his patience. Today, he was in a much better mood. It seems so trivial now. There are always trivial things Read More …
The Hot Seat
Today, being in the hot seat can be a good thing. No, you say. Not good. But, you are thinking of being the center of attention; being asked a lot of questions about what you do and how you do Read More …
Extended Warranty
There are limitations in the automotive extended warranty, as you can certainly imagine – just like with a coffee maker, an iPad or a flat panel TV. The manufacturers can’t guarantee full replacement or even support of repair – well, Read More …
Halloween Planning
It is just 5 days until the biggest kid holiday (after Christmas) and all I can say is that I have not quite completed enough Halloween planning. It’s not that we didn’t know 26 days ago… or even nearly 3 Read More …
Seen On The Road
When you travel outside of your normal route (which I happen to pronounce r-out vs. root) you should look around. Here are the things, seen on the road, as we have driven to and from the car dealer this week. Read More …
Bigger Is Better
Not too many would argue against the phrase “bigger is better” – right? In this case, as you may have been following, I’m talking about a car. An SUV if you will. So far, the Pathfinder is roomy enough for Read More …
Concessions
Well. We all know that we make certain concessions in life. We accommodate the ones we love most. At least, we should – and we do, when we can… We pay for college. We co-sign loans. We buy bigger cars. Read More …
Game Face
I guess I forgot to tell them to put on their game face when I took the 3 kids to test drive the car we have been waiting for all month. We love the color. We like the features. We Read More …
See Yourself
One of the best ways to represent your brand, your product and your services is to show your customers how they can believe in you. In other words, when you can see yourself in the situation, using the product, needing Read More …
Look Around
I’ve handled a few rebranding projects before. I know it takes a lot of focus and planning, not to mention time, effort and money. When you start the project, one of the things you absolutely must do is look around Read More …