Top Ten
Today, I sat in a marketing seminar that sounded awfully familiar to me…maybe it was not to everyone in the room. I am guessing, however, that even if you are not a marketing guru these top ten phrases will probably Read More …
It Can’t Be Easy
I do believe that you should be consistent and clever in your branding but that doesn’t mean it can’t be easy. Simple Replicate-able Easily understood Memorable Distinctive Colorful Consistent Brands should be unique and able to be shared with your Read More …
Can’t Fool Kids
When you can’t fool kids, you have a serious problem. Kids are generally more gullible than adults. They’re less experienced because they just haven’t been exposed to as much as their parents and elders… The adults at our table today Read More …
General Store
The notion of the general store has kind of passed by unless you’re reading a historical novel or watching a western. Or, has it? Maybe my view is skewed as a suburbanite. I live within 25 miles of a city Read More …
Hit or Miss
Sometimes, it is just a random hit or miss with paid, even very targeted online, advertising. All of those companies who planned and pre-set their content marketing for weather related channels this weekend, especially along the east coast, are getting Read More …
The Children’s Channel
Many of you, my peers and even younger, will think hmmm. The Children’s Channel. That’s PBS right??? Sure. It is (or it was when I was a kid.) Now it is YouTube, after Disney or Nickelodeon. My youngest watched PBS Read More …
Best Learned Early
Lots of things are best learned early – before you are set in your ways…but there is always hope for someone who is determined to try something new. Are you too old to learn how to do a cartwheel at Read More …
Childhood Skills
Most parents and many kids know the truth – that experience and those basic, childhood skills really matter to success later in life. Crawling – to get to a table to stand up (not just for toddlers…) Balance – gaining Read More …
Collective Experience
Both education and business rely in the collective experience of others to be successful. In education it is learning and reinterpreting concepts, following experiments, proofs and research – constantly building upon those who went before us. It is refined, corrected Read More …
Customer Supplied
For a while now, we have been in the age of the customer supplied materials and information. From shopping bags to product images and from item descriptions to performance ratings – retailers and service providers alike need to decide – Read More …