Left to go Right
As the political debates heat up, you may think that is what I am talking about, but…I am not. This also isn’t a slam on New Jersey where I grew up, where you actually have to go right to turn Read More …
Amateur vs. Expert
While I am not sure that this second (the right side) photo of this seasonal floral arrangement was created by a professional or not, there certainly is something to be said in regard to the value of using an amateur Read More …
Paying More
If you really want something unusual, or better service, or even faster, more accurate service, do you mind paying more? Probably not. Better, faster and more accurate are valuable to you. They’re valuable to many… What about paying the same thing, Read More …
New To Me
When something is new to me, I want to be able to go to a place where the experts are there to help me. Take, for example, the sporting goods store for the latest sport your kids have decided to Read More …
Paid To Play
Wouldn’t we all want to get paid to play? That’s why finding your true passion and doing that for a living is ideal. Ideally if you can live the life you want – sharing time and meals and a home Read More …
Auto Fill
Auto fill or auto ship…which one is better? One is someone else’s interpretation of what you’re thinking, or a computer algorithm, and may or may not be what you really want, let alone what you need. One is something you Read More …
Skewed Results
No, I am not talking about marketing spin on the (*very real!) numbers for your business – which is a lot of fun by the way…we can talk about this another time. Today, I am talking about sharing an Amazon Read More …
The Filter Bubble
Many marketers will tell you that paid search can be expensive but it is better because it is targeted. Clearly, targeting is better than random advertising – rarely is “random” better when you already know who your audience is; the Read More …
Never Settle
I would think this goes without saying, but certainly I want to remind you in case you have forgotten. Never settle for someone else’s dream. You deserve to have your own dreams fulfilled. You can modify your dream (somewhat) to Read More …
Paying The Rent
in most cases, it isn’t a true labor of love. There are things you have to do in order to have the funds for things you need, including things like food, utilities and paying the rent (so to speak.) If Read More …