Surfer Mentality
Do you have a surfer mentality? Just want to hang loose? Cowabunga dude? Nothing matters but the waves. The waves matter…not retail hours. That is for sure. I am not sure that they even care if you buy something or Read More …
Category: work
Floating Billboard
There is a first time for everything, right? Well, today is the first time I’ve ever seen this. Since I started the week with roadside observations, which lead to billboards in some way or another… I figured I’d share something Read More …
Listening Too
My post from yesterday on hearing was really alot about listening, too. Listening to your customers and what they say, is of utmost importance, not just in what they buy, or are buying but what they really are asking you Read More …
Bumper Sticker Branding
Riding down the road today, saw this car and while it caught my eye, this is an example of marketing and bumper sticker branding – to it’s nth degree, in all it’s glory and it’s unfortunate demise. What brand do Read More …
Follow Through
Tonight was the first night of the Summer Stock shows. We just got home… Les Miserables is a long production and the kids were outstanding. Everything that the cast, the directors, the program managers, set designers and the boosters did Read More …
Actually True
Have you ever thought of those things that were just true… I mean, you said what you were actually doing but now, they are not actually true? We still say “hang up the phone”, but we really just push a Read More …
Your Order Shipped
Today’s post is about a totally different type of legacy from yesterday’s. This one, is about the old systems that companies have and keep – the one that tells you that your order shipped. They are so proud of themselves. Read More …
A Phone Call
In spite of being well within the digital age, with comprehensive online information, patient portals and social media instant posts; sometimes, it can still take a phone call for the customer to make a buying decision. What happens on that Read More …
Truth In Advertising
I definitely believe in the truth in advertising. We all do. We also, however, appreciate the marketing descriptions that go with advertising; that is the marketing spin that encourages you to sign your children up for their first swimming lesson. Read More …
Is It Too Late
Today, I am sitting here, enjoying watermelon salad of all things, and I have to wonder (admittedly, I’ve pondered this before…) is it too late to pull back on the things we’ve asked for in the last 4 or 5 Read More …