Take the Time
Take the time to build your brand in the image you want to create. It won’t happen overnight; you don’t end up where Dunkin Donuts is with their cups, napkins, boxes, menus and signs all in their image – heck, Read More …
Category: retail
A Failure to Communicate
“Ahhh, what we have here is a failure to communicate.” Isn’t this such a true statement? Communication is so very important in whatever it is that you are doing… Customer service. Product description. An attack. Escape plan. Details of your Read More …
Customer Service is So Critical
Customer service is so critical to anyone’s business. Bad customer service is a disservice – to the owner and to the customers. “No, I’m sorry, I can’t cut your hair today because you were late.” “I’d have to stay late, Read More …
Respect the Brand
I always get frustrated when retailers don’t honor and respect the brand (or the brands) in their store. Today I was absolutely certain that I saw a Krispy Kreme case in a convenience store. Sure, it was seen though the Read More …
Mmm Potato Chips
Mmmmm, potato chips are so good. Sure, I buy them, but I don’t always eat them because I know that I shouldn’t. But, I was at a friend’s house and she bought them to have for a small gathering and Read More …
Pretty Creative Business Move
Yesterday, I witnessed a pretty creative business move. I mean, a real move. Picking up from a retail lease for a restaurant that has been in the same place for years (and years.) Why would a successful restaurant move from Read More …
Names Matter
Names matter… not just for people, but when you are building a brand. Depending on what you will sell, either product or service, the name does matter. If a bank was called “Bob’s Bank” would you put your money there? Read More …
Building a Brand is Hard Work
Building a brand is hard work. No one ever said it was going to be easy. You have to create EVERYTHING – the logo, the image, the product or service you will offer, the culture, (create and/or) oversee the advertising Read More …
The Seasons Have Changed
The seasons have changed and yes, while it is the first day of fall, that isn’t really what I mean. Do the seasons still mean the same things to everyone? Not just farmers. Few of us farm for a living Read More …
Plan or Spontaneous?
Do you plan out everything or are you spontaneous? When you plan and everything turns out on time, on budget just as you want it to be, that is incredible. All the up front work – setting goals and working Read More …