Respect the Brand
I always get frustrated when retailers don’t honor and respect the brand (or the brands) in their store. Today I was absolutely certain that I saw a Krispy Kreme case in a convenience store. Sure, it was seen though the Read More …
Category: retail
Mmm Potato Chips
Mmmmm, potato chips are so good. Sure, I buy them, but I don’t always eat them because I know that I shouldn’t. But, I was at a friend’s house and she bought them to have for a small gathering and Read More …
Pretty Creative Business Move
Yesterday, I witnessed a pretty creative business move. I mean, a real move. Picking up from a retail lease for a restaurant that has been in the same place for years (and years.) Why would a successful restaurant move from Read More …
Names Matter
Names matter… not just for people, but when you are building a brand. Depending on what you will sell, either product or service, the name does matter. If a bank was called “Bob’s Bank” would you put your money there? Read More …
Building a Brand is Hard Work
Building a brand is hard work. No one ever said it was going to be easy. You have to create EVERYTHING – the logo, the image, the product or service you will offer, the culture, (create and/or) oversee the advertising Read More …
The Seasons Have Changed
The seasons have changed and yes, while it is the first day of fall, that isn’t really what I mean. Do the seasons still mean the same things to everyone? Not just farmers. Few of us farm for a living Read More …
Plan or Spontaneous?
Do you plan out everything or are you spontaneous? When you plan and everything turns out on time, on budget just as you want it to be, that is incredible. All the up front work – setting goals and working Read More …
Buy local
I do try to “buy local” – I want to support the local community, restaurants, farms and shops. Not just because it is convenient or they have the best price (they often don’t), but because I like to get to Read More …
Do you share your experience
Do you share your experience with someone who is learning the ropes? Are you a willing participant in conversations in the industry that will help others achieve success by standing on your shoulders? With the wide variety of markets and Read More …
Reinventing your brand
You have the power to reinvent your brand. If you are working in a company or running a company, you have the power to reinvent what you want to be. After years of doing the same thing, offering the same Read More …