Team Effort
I like to think of marketing as a team effort. Whether you are the owner of the business, the head of marketing (or head of Sales), an employee, junior staffer or a customer/client – it takes more than one person Read More …
Category: retail
Post Event
After an event, such as a grand opening, a game, a promotion or even a milestone birthday party, it is always a good idea to do a post event recap to review what went well and what didn’t. I am Read More …
Change If It’s Not Working
It isn’t easy, but you have to change if it’s not working – either your plan, your actions or your messaging. It’s good to take a step back, think about what you really want and to modify what you do. Read More …
Today’s Standards
What has the economy – starting in say 2008 – done to today’s standards compared to yesterday’s? Have we made compromises because we have had to do so? In my town, we are “historic”; therefore we have standards. Sign standards, Read More …
Adequate and Inadequate
Once I get to know a food retailer owner, I am happy to tell them when I think they are being adequate or inadequate. Most of the time it has NOTHING to do with their food, not the quantity, nor Read More …
Abundance and Scarcity
Somewhere between too many and not enough is a problem in retail and service establishments alike. There are definitely two schools of thought: abundance and scarcity. Did you ever travel predominantly alone and never truly notice the 3 sets of Read More …
Easier and Faster
Travel is time consuming – especially road trips (in the rain) but there are ways to make your trip easier and faster. Make a list of what you need. Pack early. Pack light. Plan your route and know your alternative Read More …
Take the Time
Take the time to build your brand in the image you want to create. It won’t happen overnight; you don’t end up where Dunkin Donuts is with their cups, napkins, boxes, menus and signs all in their image – heck, Read More …
A Failure to Communicate
“Ahhh, what we have here is a failure to communicate.” Isn’t this such a true statement? Communication is so very important in whatever it is that you are doing… Customer service. Product description. An attack. Escape plan. Details of your Read More …
Customer Service is So Critical
Customer service is so critical to anyone’s business. Bad customer service is a disservice – to the owner and to the customers. “No, I’m sorry, I can’t cut your hair today because you were late.” “I’d have to stay late, Read More …