Building a brand is hard work. No one ever said it was going to be easy. You have to create EVERYTHING – the logo, the image, the product or service you will offer, the culture, (create and/or) oversee the advertising and marketing messaging; plus you have to entice and retain the customers, appreciate the customers, hire staff, appreciate your staff, pay your staff, pay taxes on what you actually sell, convince more people to buy your stuff or your services… this list is endless.

Why do you do it? Because after all is said and done, it is yours. Your baby. Your creation. Your trials, your struggles, your failures, your learning and hopefully at the end of it all, your success.

Yes, building a brand is hard work, but at the end of it all, you have something great that no one can take away from you. Ever.

~ Dawn aka Hat Girl