Creative Names
When companies produce a product and they come up with creative names – it can make customers want to try new items. Pynk (a tarte berry ale from Yards Brewing) Unicorn Frappuccino (from Starbucks – or was it someone else, Read More …
Category: retail
Take The Time
When you are busy and growing and building your business, it is a good idea to take the time to say thank you to not just your customers, but also to your employees. The ones who are on call all Read More …
Christmas in July
We used to order everything for Christmas in July – at the very latest – to be ready for the retail season. That doesn’t mean, however, that people around the country (the world?) should buy everything they need for the Read More …
My Apologies
When you’re wrong, the right thing to say is – of course – my apologies. That is one option…there are many others which mean the same thing. I’m sorry. My bad. Oops. I’m so sorry. Did I say that? Oh, Read More …
Pretty Much The Same
When you go around the country, there are places that are pretty much the same as home. It is not just the national restaurants that have enticed owners to invest in their brand and open their own restaurants…Dominos, TGI Fridays, Read More …
Not You, Too
Remember yesterday, when I was wondering why Dunkin Donuts could jump on the Groupon band wagon? Well, today I said, “oh, no not you, too Domino’s.” $10 for $20 gift cards. I really don’t get it. Maybe it is a Read More …
The Groupon Problem
The Groupon Problem as I am calling it – for the companies and brands who use this form of marketing – is becoming worse. I fear that it is making more of an economic statement than I hope it is…is Read More …
The Grocery Store Blitz
There is this little challenge that I call The Grocery Store Blitz. It is just one of my self-imposed attempts to do more in a little bit of time, accomplishing everything on my list with very little room for margin Read More …
Cute, But…
How often have you looked at something, or – let’s face it – someone and thought, wow, cute, but… I can’t raise a puppy; believe me, I tried. How many strappy sandals do you need; other than one pair black, Read More …
No Strings
Stunt men and women definitely use harnesses to keep safe, but free offers from businesses that have no strings attached might actually have some risk for the business that is… You can take them up on their offer and never Read More …