The Groupon Problem
The Groupon Problem as I am calling it – for the companies and brands who use this form of marketing – is becoming worse. I fear that it is making more of an economic statement than I hope it is…is Read More …
Category: retail
The Grocery Store Blitz
There is this little challenge that I call The Grocery Store Blitz. It is just one of my self-imposed attempts to do more in a little bit of time, accomplishing everything on my list with very little room for margin Read More …
Cute, But…
How often have you looked at something, or – let’s face it – someone and thought, wow, cute, but… I can’t raise a puppy; believe me, I tried. How many strappy sandals do you need; other than one pair black, Read More …
No Strings
Stunt men and women definitely use harnesses to keep safe, but free offers from businesses that have no strings attached might actually have some risk for the business that is… You can take them up on their offer and never Read More …
Keeping Costs Lower
Sometimes, keeping costs lower means that you have to sacrifice quality. Other times, it means that you are a loyal customer and you are rewarded for your repeat visits with discounts. Hand sewing usually costs more…but, not always. Sometimes, having Read More …
Start A Conversation
It may seem pretty simple, but branded apparel really can start a conversation. It doesn’t have to be a company, or a product line, it can be a college or a sports team…but that doesn’t mean that people wearing a Read More …
The Illusive Thing
The Illusive thing, still is… Starbucks – clearly gained attention this week with their Unicorn Frappuccino® – yet in the most infamous way. Their core demographic hated it. They tried it. Yes. An accomplishment… but they threw it away. They Read More …
Praise and Thanks
Earned praise and thanks is really worth sharing, giving, announcing and even filling out a survey (if asked sincerely.) When things seem at their worst, someone can make the day better and step up, show that they care and they Read More …
Encouragement Works
All my life, I have known that encouragement works better than belittlement. Looking like you are irritated, annoyed, frustrated makes the other person feel bad. They internalize that feeling and then they fail to perform. Instead, smile, be open minded, Read More …
I’ve Got a Whole Bag Of Rubber Bands and I Am Not Afraid To Use Them
So tonight…I went to pick up an order at Staples. When the woman saw me she cringed – I could literally, visibly see her get upset (in anticipation of my order not being ready.) Sigh. If I were her and Read More …