I don’t know what they call it today, but it used to be… Plus Reward$ FanClub DollarDen PointsPerks Companies change their rewards programs and their discount offers all the time. Changing them keeps it fresh, fun and exciting… it also Read More …
When they say you don’t need something, no matter how inexpensive it is…it’s true. Really, you don’t. Inflatable beach chair. Nope. Matching hula hoops. Nope. Cloud shaped TP rack. Nope. Illuminated umbrella that looks like a light saber. Nope. Two Read More …
When you own a business and you earn savings that can’t be beat, do you pass it on? Do you share the savings with reduced retail pricing? Do you offer better products and services? Do you use this to build Read More …
When companies produce a product and they come up with creative names – it can make customers want to try new items. Pynk (a tarte berry ale from Yards Brewing) Unicorn Frappuccino (from Starbucks – or was it someone else, Read More …
When you are busy and growing and building your business, it is a good idea to take the time to say thank you to not just your customers, but also to your employees. The ones who are on call all Read More …
We used to order everything for Christmas in July – at the very latest – to be ready for the retail season. That doesn’t mean, however, that people around the country (the world?) should buy everything they need for the Read More …
When you’re wrong, the right thing to say is – of course – my apologies. That is one option…there are many others which mean the same thing. I’m sorry. My bad. Oops. I’m so sorry. Did I say that? Oh, Read More …
When you go around the country, there are places that are pretty much the same as home. It is not just the national restaurants that have enticed owners to invest in their brand and open their own restaurants…Dominos, TGI Fridays, Read More …
Remember yesterday, when I was wondering why Dunkin Donuts could jump on the Groupon band wagon? Well, today I said, “oh, no not you, too Domino’s.” $10 for $20 gift cards. I really don’t get it. Maybe it is a Read More …
The Groupon Problem as I am calling it – for the companies and brands who use this form of marketing – is becoming worse. I fear that it is making more of an economic statement than I hope it is…is Read More …