Break A Leg
Superstitions are weird. Why would you ever want to tell someone to break a leg, even with the best of intentions? It just doesn’t feel right. I know that the theatre (and sports – maybe the one and only thing Read More …
Category: opinion
It’s More Of A Donation
I know… I know, I am stuck on Summer Stock. But this has been my week! I shared the info about the program ads, and you know, it’s more of a donation than an advertisement. Or, maybe you don’t know Read More …
Is It Good Enough
New companies often want to offer a really special deal, whether it is for their Grand Opening or even for an extended launch; a period of time set aside to encourage new customers to become loyal through trial. “Is it Read More …
Actually True
Have you ever thought of those things that were just true… I mean, you said what you were actually doing but now, they are not actually true? We still say “hang up the phone”, but we really just push a Read More …
Your Order Shipped
Today’s post is about a totally different type of legacy from yesterday’s. This one, is about the old systems that companies have and keep – the one that tells you that your order shipped. They are so proud of themselves. Read More …
A Phone Call
In spite of being well within the digital age, with comprehensive online information, patient portals and social media instant posts; sometimes, it can still take a phone call for the customer to make a buying decision. What happens on that Read More …
Two Out Of Three
One of my favorite, all time songs by Meatloaf and this line is so apropos… Two Out Of Three Ain’t Bad. In the song, “want, need and love.” In terms of how it applied to me today, not necessarily in Read More …
Truth In Advertising
I definitely believe in the truth in advertising. We all do. We also, however, appreciate the marketing descriptions that go with advertising; that is the marketing spin that encourages you to sign your children up for their first swimming lesson. Read More …
Is It Too Late
Today, I am sitting here, enjoying watermelon salad of all things, and I have to wonder (admittedly, I’ve pondered this before…) is it too late to pull back on the things we’ve asked for in the last 4 or 5 Read More …
Promises Promises
Brands that encourage loyalty programs are filled with promises. Promises of discounts, early announcements about their promotions and offers, rebates earned on purchases, or even easier ordering and saving personal info for shipping and/or billing. The other day, I read Read More …