New To Me
When something is new to me, I want to be able to go to a place where the experts are there to help me. Take, for example, the sporting goods store for the latest sport your kids have decided to Read More …
Category: opinion
The Filter Bubble
Many marketers will tell you that paid search can be expensive but it is better because it is targeted. Clearly, targeting is better than random advertising – rarely is “random” better when you already know who your audience is; the Read More …
Never Settle
I would think this goes without saying, but certainly I want to remind you in case you have forgotten. Never settle for someone else’s dream. You deserve to have your own dreams fulfilled. You can modify your dream (somewhat) to Read More …
Paying The Rent
in most cases, it isn’t a true labor of love. There are things you have to do in order to have the funds for things you need, including things like food, utilities and paying the rent (so to speak.) If Read More …
Carefree and Light
Holiday weekends are definitely meant to be carefree and light…so do what you want. Order out Grill Dine at a friends house Take a nap Take a swim Read nothing Read what you want to read Read your boring book Read More …
Maybe You’ll Like This
An interesting world this industry called publishing…in particular, the tagging of books listed as “Maybe you’ll like this…” simply because you’ve purchased this other book. Earlier this year, Harper Lee’s long lost Go Set A Watchman was all the buzz. Read More …
Gift Cards Galore
I don’t know if I am happy and excited or frustrated and sad – but my desk is covered in gift cards galore…all from stores with whom I have preferred status and can buy them in bulk at a savings. Read More …
Craft Beer Instead
The heck with craft soda… try craft beer instead. Even the waiters who deliver it to your table are better than your average servers. Better yet, the people who make it tend to have this love of food, too. Great Read More …
Co-Brands
Brands and products that go together. Co-brands… Coke and Sprite, right? Nope. Not here. Coke, and Sierra Mist. Wait. What? Bizarre mixed contracts. That’s what I think based on my experience as a buyer. Of course things have changed in ten Read More …
It’s The Process
I am nearly certain that I have written about process… specifically that it’s the process that matters. If you can consistently perform work and produce both quality AND quantity of work while allowing (aka teaching, showing, instructing, supporting and mentoring) Read More …