There Are No Rules

This is what our menu said at the restaurant we went to last night. “There are no rules.” Really? I beg to differ. I get it, they are trying to set an environment of enjoying your meal the way you Read More …

Sensitivity and Potato Chips

These are two divergent topics, yet sensitivity and potato chips are indelibly related in my mind, in my life and in my perspective – all based on price. Price sensitivity affects a retailer or a manufacturer’s ability to gain momentum Read More …