I Am Not A Doctor
First and foremost, let’s be clear. I am in marketing. I am in brand development. I am a writer. I am “technically” an engineer (no pun intended.) I am more generally, a marketer. With all of that being said, the Read More …
Category: food
Legacy Brands
I’ve written about legacy brands before – the brands we love because our family aspired to own or the ones that they would only buy, no matter what. This is about the products (and sometimes the brands for that product) Read More …
The New Label
Have you ever noticed that the latest trend in diet and general health will show up on products that didn’t even HAVE the offending ingredient in the first place. So, the company revises the packaging and the new label shares Read More …
Options to Suit
Today I stopped to grab quick bite before I came back to the office. I had a few errands to run, it’s going to snow (so I had to get avacados, Naan and cheese for the weekend in case we Read More …
Be Social
Want to go out to lunch? Sure, only if we can talk and be social. Bonus!! The restaurant features free wifi, but is this a good thing or not? Depends on what kind of atmosphere or culture you want to Read More …
Friday Night Pizza
When I was growing up, most of my friends could look forward to having Friday night pizza – every Friday. We only did this during Lent, and even then, it was not a “known entity”. As an adult, I have Read More …
Everything is Better With Bacon
I know that this is truly a matter of opinion and completely random, but there is a strong belief out there (from my independent and non-documented research) that everything is better with bacon. Ice Cream (sure – as long as Read More …
Print is Cheap
Years have past since printed marketing was oppressively expensive. While there are still expenses associated with any of your printing needs, overall, print is cheap and totally worth the effort if you use it the right way. Let’s take packaging Read More …
E-mail Overload
During the weeks and days leading up to the holiday, promotions, discounts and offers were a welcome sight in my e-mail inbox. Today, however, getting over 75 e-mails promoting overstock, winter clearance, healthy new you and post-holiday dining out specials Read More …
Appetizers As Dinner
As we wrap up the holidays there are a few habits we’ll have to break, like wearing jammies all day, sleeping until noon and eating cookies – just because you can and they’re there. One habit that we keep year-round Read More …