Look Around
I’ve handled a few rebranding projects before. I know it takes a lot of focus and planning, not to mention time, effort and money. When you start the project, one of the things you absolutely must do is look around Read More …
Category: career
Uniquely American?
Sunday drives are lovely, especially in the fall. The A/C is off, the windows are open. The leaves have started to change into yellows, oranges and reds. As we drive by motorcycles stopped at roadside stands, we are careful to Read More …
Not Good Enough
I am apparently not good enough for buying Gucci hand bags, which I just found out the other day. Not that I wanted a Gucci handbag, but just the same, maybe now I do. The story was told as a Read More …
One Size
Of course we know that one size does not fit all. This can apply to: hats (of course) schools education plans (Singapore Math may work for some but not all…especially the parents) communication (ever have to rephrase something to get Read More …
Sad Commercials
Many companies use empathy to appeal to your emotions in their marketing efforts. Their sad commercials pull at your heartstrings and make you want to support their mission, their fundraiser or their company; enticing you to buy their products or Read More …
Always Share
Regardless of what you have, you have probably been told to always share – whether you have too much, just enough or even not enough. Friends are the first right after family, who don’t even get a “number” they are Read More …
The Original
Thanks to education, sadly based on trademark infringement law, whenever I see a sign that says “We are the original.”, I say a quiet little prayer for the company. It is a defensive move and companies think that it is Read More …
Top Ten
Today, I sat in a marketing seminar that sounded awfully familiar to me…maybe it was not to everyone in the room. I am guessing, however, that even if you are not a marketing guru these top ten phrases will probably Read More …
Can’t Fool Kids
When you can’t fool kids, you have a serious problem. Kids are generally more gullible than adults. They’re less experienced because they just haven’t been exposed to as much as their parents and elders… The adults at our table today Read More …
Best Learned Early
Lots of things are best learned early – before you are set in your ways…but there is always hope for someone who is determined to try something new. Are you too old to learn how to do a cartwheel at Read More …