2 For
When a 2 for $X.00 promotion entices you to stop and not only buy the special, but also another sandwich and some home made salads, too. Then, you probably accomplished a great deal more than you would have… well, without Read More …
Category: career
You Get What You Pay For
Ok, now that I wrote that, I think a friend of mine will be upset that the title, you get what you pay for, ends in a preposition…but sadly, it is not just poor grammar – it is also true. Read More …
Healthier You
When a fitness instructor, private trainer, local gym or national brand wants to attract clients, they often focus on the components of your results; being and becoming a healthier you. Able Fit More energetic More muscle Less fat Toned Feeling Read More …
Instant Recovery
Give your staff, your entire team, the ability to achieve instant recovery of a customer or a client. On the spot discounts, promotional offers on their next purchase, free or replacement items are essential. I am not suggesting that you Read More …
Old Titles
How do we feel about old titles for jobs that sound like “fun”, like scullery maid and chamber maid, or liveryman and manservant? If you were in America 100 years ago what job would you be willing to take versus one Read More …
Working Dads
I just spent the better part of the day with four of the great dads in our lives: my dad, my husband and two brothers-in-law. Sure. They all work. Who doesn’t know at least a few working dads? I am Read More …
The Paper
I have never liked reading the paper, but I did because you know, it was the news and the only way you could get it. On paper. Once a day. Sure there were highlights you got on the nightly news. Read More …
Forget Everyone
Forget everyone in your goal to appeal to customers in a marketing or promotional pitch. Focus on one group, demographic or customer type. Then, make several pitches to attract who you want for the right reasons. This photographer, they’re casting Read More …
Who or What
Auto correct. I could just leave it at that, but I won’t. Auto correct, on both platforms: Microsoft and Apple are really bad. They fix things that just don’t need to be fixed. One of them is the context of Read More …
Chalkboard
Enough with the partying, ok. Let’s clean up and empty our backpacks…oh, man – theres a lot of paper. Our son’s backpack is so heavy – 7 classes, six notebooks, some 5-subject, mostly 3-subject and a few binders – I Read More …