Actually True
Have you ever thought of those things that were just true… I mean, you said what you were actually doing but now, they are not actually true? We still say “hang up the phone”, but we really just push a Read More …
Category: career
Your Order Shipped
Today’s post is about a totally different type of legacy from yesterday’s. This one, is about the old systems that companies have and keep – the one that tells you that your order shipped. They are so proud of themselves. Read More …
A Phone Call
In spite of being well within the digital age, with comprehensive online information, patient portals and social media instant posts; sometimes, it can still take a phone call for the customer to make a buying decision. What happens on that Read More …
Truth In Advertising
I definitely believe in the truth in advertising. We all do. We also, however, appreciate the marketing descriptions that go with advertising; that is the marketing spin that encourages you to sign your children up for their first swimming lesson. Read More …
Is It Too Late
Today, I am sitting here, enjoying watermelon salad of all things, and I have to wonder (admittedly, I’ve pondered this before…) is it too late to pull back on the things we’ve asked for in the last 4 or 5 Read More …
Gottahava
Gottahava Wawa is their current slogan and it sure is catchy. Most of you, (from anywhere within 100 miles of Philly,) knew what brand this was about from the title. You are fanatics. You love the brand. You love everything Read More …
The Hub
At the center of a wheel, or at the center of an organization, group or activity, by definition is the hub. Justifiably so, companies have started (ok, a while ago) to use that term in their name. GrubHub, StubHub, HubSpot… Read More …
Promises Promises
Brands that encourage loyalty programs are filled with promises. Promises of discounts, early announcements about their promotions and offers, rebates earned on purchases, or even easier ordering and saving personal info for shipping and/or billing. The other day, I read Read More …
Summer Flicks
An essential part of summer are the blockbusters, the big movies that become our future, favorite summer flicks. Sadly, not ALL of them will make it. Whether they fizzle out before they make it to the big screen or open Read More …
Safe Holiday
We always want to have a safe holiday and the weekend started out pretty well with UBER promoting holiday revelers and their weekend’s cause marketing sponsor, MADD. Why drive when you can UBER in and out of the city, to Read More …