Covering Costs
If you are supporting a small business, you want to do more than just covering costs. You want to actually make a profit, right? Well, maybe and maybe not. What if…you can do everything you want to do in the Read More …
Category: branding
New Menu
New restaurants always have a fresh new menu…or at least they should. Old (even historic) restaurants, trying to reinvent themselves should definitely have one, too. Trying to keep the loyal customers from the former owner, you can’t change everything, but Read More …
Save or Savor
Do you save or savor things? Wait to enjoy them or just keep them safe for a rainy day? Our kids are lucky enough to receive countless gift cards for holidays, special events and birthdays. We just emptied out a Read More …
It’s Funny
It’s funny how things that are important to someone all of a sudden become worth learning about or sharing with the rest of the world. Once you find a new restaurant or a recreation spot, are you the one who Read More …
Generating Interest
It isn’t easy to start generating interest in something that is out of season or has come and gone already. Normally, when the seasons change, the things that you do in the late spring, summer and early fall are just Read More …
No Waiting
Driving up north for the weekend, we see the billboard on the side of the road that proudly says “No Waiting.” Cool! It is Friday night, who wants to wait for dinner out? We try to call ahead to our Read More …
Take The Pen
I like felt tip markers and I’m sorry to the gentleman who was in the audience during a panel session about outsourcing sales the other day when that’s all I had to offer to him. He said he would take Read More …
Leaders or Producers
What is better, having stong leaders or producers? Neither or both??? I was once told, that we (our department) had to have a balance. Not everyone could be a leader, some had to actually be producers of the work. We Read More …
How Are You?
When you start a conversation you can ask a question, but are you really looking for the answer, or just waiting to move on to the real issue? A simple: How are you? Did you like your meal? How did Read More …
First Major Crisis
The true merit and success or failure of a new business is how they handle their first major crisis. We (my husband, our former fellow franchise owners and I) know all about the ways that weather can impact your fresh Read More …