2 Emoji
So, what is your verdict, as a brand do you think it is good 2 emoji or not? If you aren’t doing it, why not? The big brands are…and they probably have an entire team of people out there telling Read More …
Category: branding
In Your Vision
If you were ever to create a company, what do you see in your vision for it’s culture? Today, I experienced an overwhelmingly happy group of people in spite of a long line waiting…I was so happy to see and Read More …
I’ll Try It
Taking great pictures of even the strangest things often make people decide, “I’ll try it.” Or, maybe it is placement, in a photograph, staged as an advertisement that gets us there… Blue (berry) milk Acai Quinoa Mushrooms Pomegranate Cotton Candy Read More …
Go On Say It
Go on say it, it just sounds better doesn’t it? We use vocabulary words and phrases that mean the same thing but just sound so much better. Manicure or Spa Treatment? Special of the Day or Chef’s Tasting Menu? Seltzer Read More …
Fair Exchange
What do you think is a fair exchange? trading something of equal value doing something for which you are paid what you both believe it is worth paying $20 for something that has an MSRP of $20 a one-for-one swap, Read More …
A Work Around
Good or bad, there is usually a work around…for something that went wrong. company policy security measures protocols data processing calculations adjusting inventory free item gift card exchange out of date or, even…a detour on the only road you know Read More …
The Yellow Pages
Synonymous with information for years, nay, generations – The Yellow Pages has come calling. I didn’t think that they did this anymore. I guess I just thought that companies just listed their business there as one more thing to do Read More …
On Screen
Everything that we need to know today is on screen. Or is it? When you go to the store and all they do is look at your digital profile – are they seeing you? They know your membership rewards. They Read More …
Used To Be…
I don’t know what they call it today, but it used to be… Plus Reward$ FanClub DollarDen PointsPerks Companies change their rewards programs and their discount offers all the time. Changing them keeps it fresh, fun and exciting… it also Read More …
Really You Don’t
When they say you don’t need something, no matter how inexpensive it is…it’s true. Really, you don’t. Inflatable beach chair. Nope. Matching hula hoops. Nope. Cloud shaped TP rack. Nope. Illuminated umbrella that looks like a light saber. Nope. Two Read More …