There is a world of differences when you compare marketing vs. communications. Marketing is impacted by the quality of the communication, the messaging and what you want to say, vs. what is interpreted when you say it. Anyone can be Read More …
I am intrigued – just a bit – by the commercial philosophy by the different on demand channels. There is the single sponsor, single focused advertising model like ABC on demand. Showing the same commercial over and over and over Read More …
All around us is negative space – in the words of what people say, in the thoughts of your mind when you don’t focus on the positive, when you can’t even see what has been “written” on the wall. Strictly Read More …
Tomorrow, if you are still in love, you can stock up on sale items and save them for later. You know, for when you need a last minute “I love you” gift. A token, really. Just something simple and small Read More …
You should trust your intuition and if it seems wrong, incorrect or out of the ordinary (in a bad way) you should trust your inner voice. There are some decisions that are hard to tell though. Is it insecurity, a Read More …
For the last few (several) years, at the end of and beginning of each year, there are calls to action from local companies. It is their quest to earn your vote for the best in their industry, category and type Read More …
As a parent, shopping with kids, you absolutely dread the checkout gauntlet of My Little Pony packs, candy, Lego mini kits, Eos lip balm, iTunes gift cards, chips, chocolates and Pokemon cards. The are all eye level and/or within reach Read More …
Sometimes, the underdog wins. It is probably not as often as they lose, I wouldn’t know – besides not being totally into statistics, I am not a huge, regular sports fan. Unless it is college teams (for my school,) or Read More …
In all ways, I firmly believe in rooting for the underdog…even more so, when they are the home team. In case you are not aware, the Philadelphia Eagles are in their last playoff game of the season, a great season Read More …
Less and less like the favorite Oh Christmas Tree carol, Oh Apple, the fun is never ending with you. First, you get us all to “buy-in” to your world with phones and computers and tablets that we just can’t live Read More …