An entire year of planning for the big fashion show, complete with new products, new marketing materials, tons of ad space and media hype. Stars in the show. Big. Huge. Bigger than ever before… With everything you have invested, don’t Read More …
With retail rentals heavy on inventory and light on tenants places can pop up in the empty space and stay for as long or go as quickly as they want. (The building owner gets paid for a month to 3 Read More …
Ok, so what does process have to do with marketing? It has everything to do with execution and customer service and so very much more. When you follow the process, the one that the owner or the inventor created, it Read More …
Are you, right now, ready for the world and more than picture perfect? With the ever present photo ops, we’d better be ready. It could happen. Right now. How would that work for you? Maybe it is the Selfie you Read More …
Contrary to the fabulous Seinfeld line, “it’s not you, it me…” in this case; it IS you. That commercial, you know the one, the one where you’re like “huh? I don’t get it.” Well, in this case, it isn’t them Read More …
I was asked recently, “What is Hat Girl”? It took a long time to explain, but you can read more here: https://hatgirlmarketing.com/?page_id=2 and to know why I do this will take longer…but really the right question is “Who is Hat Read More …
What has the economy – starting in say 2008 – done to today’s standards compared to yesterday’s? Have we made compromises because we have had to do so? In my town, we are “historic”; therefore we have standards. Sign standards, Read More …
Recently – okay it was about 6 months ago, but I had this thought then and still do think about standards vs. standardization. So, back in the spring, a friend posted info on standardized tests and what they can’t tell Read More …
Take the time to build your brand in the image you want to create. It won’t happen overnight; you don’t end up where Dunkin Donuts is with their cups, napkins, boxes, menus and signs all in their image – heck, Read More …
I love to see all of the Halloween’s costumes, but even more so the most clever re-creation of ourselves each year. So far, for the adults – Jon Cohen. His “hot stuff” Mr. Siracha Sauce was indeed unique and not Read More …