In spite of being well within the digital age, with comprehensive online information, patient portals and social media instant posts; sometimes, it can still take a phone call for the customer to make a buying decision. What happens on that Read More …
One of my favorite, all time songs by Meatloaf and this line is so apropos… Two Out Of Three Ain’t Bad. In the song, “want, need and love.” In terms of how it applied to me today, not necessarily in Read More …
I definitely believe in the truth in advertising. We all do. We also, however, appreciate the marketing descriptions that go with advertising; that is the marketing spin that encourages you to sign your children up for their first swimming lesson. Read More …
Gottahava Wawa is their current slogan and it sure is catchy. Most of you, (from anywhere within 100 miles of Philly,) knew what brand this was about from the title. You are fanatics. You love the brand. You love everything Read More …
In today’s world, our kids can be friends regardless of whether they are here or there. I am not – in any way – discounting face to face friendships… It is just that there are many options they can use Read More …
At the center of a wheel, or at the center of an organization, group or activity, by definition is the hub. Justifiably so, companies have started (ok, a while ago) to use that term in their name. GrubHub, StubHub, HubSpot… Read More …
An essential part of summer are the blockbusters, the big movies that become our future, favorite summer flicks. Sadly, not ALL of them will make it. Whether they fizzle out before they make it to the big screen or open Read More …
Growing up in New Jersey meant we only saw, experienced and enjoyed fire works once, or twice, maybe (if we were really lucky) 3 times a year. Summer holidays had the corner on the night-time, holiday light show. BOOM! As Read More …
It’s really do appreciate clever little ways of saying something we all know and love. Combining relaxation and wine, making unwind into UnWined is a perfect example. It is a Friday night and a holiday weekend to go with it…getting Read More …
PSAs, or Public Service Announcements can be offered, not just by the media ad council, neighborhood watch, police or fire department…they can be offered by any place of business or service provider, too. Today, we saw one in the elevator Read More …