Acting As If…

Less about impersonating a Valley Girl…but, acting as if: you don’t care; it doesn’t matter; you are not upset; it won’t change what you think; you are not involved; it isn’t important; you are not affected; or, it isn’t something Read More …

In Other News…

It is Monday and while you may be thinking of a number of momentous things that happened, or could have happened, or are maybe happening around the country…here is one thing you probably won’t hear in other news around the Read More …

It’s Rarely The Middle

My one sister might say, it’s rarely the middle child who causes the problems… it is always the oldest or the youngest. I think I will accept that if the youngest sister will, too. This, however, is not the theory Read More …

Timely Message

It is always good to have a timely message. One that is relevant and will resonate with your audience. When you cause fear, like promoting storm readiness; people listen. Business owners today were getting free advice. How to keep business Read More …

No Ego

There should be no ego in marketing…but there always is. Just look at Don Draper and Mad Men. Don’t get me wrong, I am all about the brand. But… Business owners, much like Don, tend to think of what they Read More …

Girls Rule

While it may actually mean “women” – the phrase is, girls rule.  They really do.  They can run companies, create a successful restaurant (with all women and one great guy), be kind, have a baby, write a book, be compassionate Read More …