If you can keep entertaining customers, you are probably doing something right. Re-engaging them and keeping their interest is more than just providing services, products and customer service that makes them want to come back. Make them smile, laugh or Read More …
Even if you are the most cynical person, who hates advertising, marketing is life altering – in so many good ways. We all market ourselves… When we start making friends. When we want to impress our teachers. When we want Read More …
There are many reasons and ways that you can enjoy going green. Today I saw one of the best examples I’ve seen in a while. These folks did it while having fun and being true to their brand. It was Read More …
When I was a kid, my dad used to talk about an age old phrase (a saying, if you will) – it wasn’t his saying – but I do remember it clearly: “Children should be seen but not heard.” He Read More …
Riding down the road today, saw this car and while it caught my eye, this is an example of marketing and bumper sticker branding – to it’s nth degree, in all it’s glory and it’s unfortunate demise. What brand do Read More …
Gottahava Wawa is their current slogan and it sure is catchy. Most of you, (from anywhere within 100 miles of Philly,) knew what brand this was about from the title. You are fanatics. You love the brand. You love everything Read More …
When you start a business, you want to reach for the sun, the moon and the stars. You set lofty goals so that when you achieve them, you can say that you got farther than anyone thought you could go. Read More …
What has the economy – starting in say 2008 – done to today’s standards compared to yesterday’s? Have we made compromises because we have had to do so? In my town, we are “historic”; therefore we have standards. Sign standards, Read More …