2 For
When a 2 for $X.00 promotion entices you to stop and not only buy the special, but also another sandwich and some home made salads, too. Then, you probably accomplished a great deal more than you would have… well, without Read More …
Category: work
Cross The Road
It was a long day of driving today. (Luckily someone else was behind the wheel for most of the miles…and we car pooled for as much of it as we could.) On our way back home, at the rest stop, Read More …
PSAs
PSAs, or Public Service Announcements can be offered, not just by the media ad council, neighborhood watch, police or fire department…they can be offered by any place of business or service provider, too. Today, we saw one in the elevator Read More …
You Get What You Pay For
Ok, now that I wrote that, I think a friend of mine will be upset that the title, you get what you pay for, ends in a preposition…but sadly, it is not just poor grammar – it is also true. Read More …
Healthier You
When a fitness instructor, private trainer, local gym or national brand wants to attract clients, they often focus on the components of your results; being and becoming a healthier you. Able Fit More energetic More muscle Less fat Toned Feeling Read More …
Old Titles
How do we feel about old titles for jobs that sound like “fun”, like scullery maid and chamber maid, or liveryman and manservant? If you were in America 100 years ago what job would you be willing to take versus one Read More …
Working Dads
I just spent the better part of the day with four of the great dads in our lives: my dad, my husband and two brothers-in-law. Sure. They all work. Who doesn’t know at least a few working dads? I am Read More …
The Paper
I have never liked reading the paper, but I did because you know, it was the news and the only way you could get it. On paper. Once a day. Sure there were highlights you got on the nightly news. Read More …
Sleepless in NY
Seattle doesn’t have anything on being sleepless in NY. Maybe it was the double espresso mocha latte at 5pm. Maybe it was the third iced tea at dinner. (I really missed iced tea in Ireland and Paris.) Maybe it’s getting Read More …
Forget Everyone
Forget everyone in your goal to appeal to customers in a marketing or promotional pitch. Focus on one group, demographic or customer type. Then, make several pitches to attract who you want for the right reasons. This photographer, they’re casting Read More …