Concessions
Well. We all know that we make certain concessions in life. We accommodate the ones we love most. At least, we should – and we do, when we can… We pay for college. We co-sign loans. We buy bigger cars. Read More …
Category: retail
See Yourself
One of the best ways to represent your brand, your product and your services is to show your customers how they can believe in you. In other words, when you can see yourself in the situation, using the product, needing Read More …
Look Around
I’ve handled a few rebranding projects before. I know it takes a lot of focus and planning, not to mention time, effort and money. When you start the project, one of the things you absolutely must do is look around Read More …
Uniquely American?
Sunday drives are lovely, especially in the fall. The A/C is off, the windows are open. The leaves have started to change into yellows, oranges and reds. As we drive by motorcycles stopped at roadside stands, we are careful to Read More …
Not Good Enough
I am apparently not good enough for buying Gucci hand bags, which I just found out the other day. Not that I wanted a Gucci handbag, but just the same, maybe now I do. The story was told as a Read More …
Littlest Surprises
Sometimes the littlest surprises are the nicest, and they make the biggest impression. The other day, it was pouring rain. I was running in and out of stores, looking for the right thing to wear to the wedding. The boutique Read More …
The Original
Thanks to education, sadly based on trademark infringement law, whenever I see a sign that says “We are the original.”, I say a quiet little prayer for the company. It is a defensive move and companies think that it is Read More …
Top Ten
Today, I sat in a marketing seminar that sounded awfully familiar to me…maybe it was not to everyone in the room. I am guessing, however, that even if you are not a marketing guru these top ten phrases will probably Read More …
It Can’t Be Easy
I do believe that you should be consistent and clever in your branding but that doesn’t mean it can’t be easy. Simple Replicate-able Easily understood Memorable Distinctive Colorful Consistent Brands should be unique and able to be shared with your Read More …
General Store
The notion of the general store has kind of passed by unless you’re reading a historical novel or watching a western. Or, has it? Maybe my view is skewed as a suburbanite. I live within 25 miles of a city Read More …