Look Around
I’ve handled a few rebranding projects before. I know it takes a lot of focus and planning, not to mention time, effort and money. When you start the project, one of the things you absolutely must do is look around Read More …
Category: retail
Uniquely American?
Sunday drives are lovely, especially in the fall. The A/C is off, the windows are open. The leaves have started to change into yellows, oranges and reds. As we drive by motorcycles stopped at roadside stands, we are careful to Read More …
Not Good Enough
I am apparently not good enough for buying Gucci hand bags, which I just found out the other day. Not that I wanted a Gucci handbag, but just the same, maybe now I do. The story was told as a Read More …
Littlest Surprises
Sometimes the littlest surprises are the nicest, and they make the biggest impression. The other day, it was pouring rain. I was running in and out of stores, looking for the right thing to wear to the wedding. The boutique Read More …
The Original
Thanks to education, sadly based on trademark infringement law, whenever I see a sign that says “We are the original.”, I say a quiet little prayer for the company. It is a defensive move and companies think that it is Read More …
Top Ten
Today, I sat in a marketing seminar that sounded awfully familiar to me…maybe it was not to everyone in the room. I am guessing, however, that even if you are not a marketing guru these top ten phrases will probably Read More …
It Can’t Be Easy
I do believe that you should be consistent and clever in your branding but that doesn’t mean it can’t be easy. Simple Replicate-able Easily understood Memorable Distinctive Colorful Consistent Brands should be unique and able to be shared with your Read More …
General Store
The notion of the general store has kind of passed by unless you’re reading a historical novel or watching a western. Or, has it? Maybe my view is skewed as a suburbanite. I live within 25 miles of a city Read More …
The Children’s Channel
Many of you, my peers and even younger, will think hmmm. The Children’s Channel. That’s PBS right??? Sure. It is (or it was when I was a kid.) Now it is YouTube, after Disney or Nickelodeon. My youngest watched PBS Read More …
Customer Supplied
For a while now, we have been in the age of the customer supplied materials and information. From shopping bags to product images and from item descriptions to performance ratings – retailers and service providers alike need to decide – Read More …