A Good Cause
As much as it seems to be a good cause, do not: Let them win. Give in to less than you are worth. Donate unless you know why (or how) they are spending the funds. Even though most of the Read More …
Category: branding
Abandoned Cart
Today’s meaning of an abandoned cart is so much more meaningful than years ago. Back then, it simply meant someone who was too lazy to roll it back to the corral in the parking lot at the grocery or department Read More …
Second Season
There are some shows that are so good the first time, you want them to write a second season. And then, a third, fourth and so on. You just can’t get enough. Years go by and it is still good. Read More …
Name Recognition
How far does name recognition get you? It can get you elected…or, sell more products, tickets and services. There is a reason why brands pay for advertising. It works. Thus, there is a reason people running for public office put Read More …
Been Here Before
Have you ever visited a place, thinking I’ve never been here before? Then, you realize – you HAVE been here before and you really liked it, but can’t believe you forgot…or, you didn’t drive that day and legitimately weren’t aware, Read More …
You’re Just Saying That
Oh, I think you’re just saying that… to make me feel better. to make amends. to stop me from complaining. to stop me from talking about it. to make me question my knowledge. to make me wonder what it really Read More …
Send a Postcard
It is easy enough to do, not overly expensive and gets the message out, quickly. Whether it is to your best customers, your hopeful new clients or your close family – send a postcard and let them know what is Read More …
Fall Themes
There are a lot of common fall themes in marketing, and everyone uses them, once they become known. They are comfortable, recognizable and let’s be honest – they kind of work. It is okay to use them, but it is Read More …
Yellow! Yell Oh!
Ever heard that one before? Yellow! Yell Oh! Get it? I am sure you have heard it before. If not, then at least it is something you can do when the day doesn’t go just right. (You’re welcome.) Today was Read More …
You Can’t Wish It
Just reading the industry news about one of the brands that is trying something new…but, just because one thing was successful, you can’t wish it were so for another. According to Nation’s Restaurant News (and no other news outlet so Read More …